![]() ![]() ![]() The subtitle currently in place for CapCut also effectively avoids what some developers may mistakenly do – keyword stuff. “Video maker with music” highlights the main function of the app while also mentioning a feature available within the editor itself relevant to how users edit their content. The keywords currently included in CapCut’s subtitle are hyper-relevant to the app’s core features and what their audience uses the app for. ![]() Sitting at 20 characters, the current title can include another word that relates to the app core feature set to take advantage of the full character count of 30. As the first text element that appears in your search result listing, it’s important your title includes title tags while maximizing the permitted character count in the field.ĬapCut’s title, while it does include a relevant keyword, has room to potentially include another term that it can potentially rank for. Title tags can be an effective way of incorporating hyper-relevant terms in a field that users can see at first glance. Within CapCut’s title in the App Store and Play Store, title tags can be found that help boost visibility. ![]() By taking a look at how CapCut’s developers have optimized their metadata, you can find some ASO best practices to apply to your app listing, as well as some areas for improvement. If the first step to creating an effective store listing is understanding your audience, the second is applying that knowledge to the different fields found on your app’s listing page. However, it’s not enough to just know your audience, you need to know how to address them using the tools the App Store and Play Store provide as well. Understanding that their user base primarily uses the app for social media video editing and highlighting that in their app listing has been a strong point in their App Store Optimization efforts. Nor should you be surprised if you find out one of the latest video trends on Instagram became popular thanks to CapCut edits or transitions. It’s not uncommon to be scrolling through TikTok and find a video with the “CapCut - Try this template” tag at the bottom. Whereas competitors highlight powerful tools and their variety of features available for editing videos, CapCut opted for a straightforward approach, speaking to the audience itself with language reflecting user intent rather than boasting about the different technical specs of the tools the app offers. With a plethora of different video editors available in the App Store and Play Store, it can be difficult to differentiate yourself without targeting a specific subset of users.ĬapCut’s developers understood the importance of going deep when selecting a target audience and focused on a specific group – social media users. One of the keys to succeeding in a product niche is to thoroughly understand your audience and why they use your service. The developers of this video editor have figured out how to create an experience creators and social media fanatics alike enjoy, as well as leverage that popularity in their App Store and Play Store listing.įrom understanding their audience’s behavior to optimizing metadata and screenshots, we’ll highlight some of the ASO best practices adopted by the developers of this widely popular editing platform. These are all synonymous with one of the top-ranked Photo & Video apps out there – CapCut. CapCut Video Editor - App Store Spotlight February 25th, 2023Įasy editing, seamless exporting, and viral videos. ![]()
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